Aangenaam

Fotografie: Studio Reyneveld

Aangenaam

Fotografie: Studio Reyneveld

Om samen met opdrachtgevers de kern van het bedrijf naar voren te brengen, daar ligt de uitdaging voor mij. Altijd met de focus op de gebruiker. Ik onderzoek wat de wensen zijn, waar de behoeftes liggen en wat het doel moet zijn. En vanuit daar werken we samen naar een eindresultaat wat werkt.

De laatste jaren werk ik veel voor bedrijven uit de zorgsector. Het is mooi om te zien dat grafisch ontwerp een bijdrage kan leveren om het voor bewoners net wat aangenamer te maken.

Ervaringen

“Stel een vraag aan Sandra en je krijgt minstens drie vragen terug. Bij elke opdracht, klein en groot, wil Sandra met haar vragen tot de kern komen en weten wat haar opdrachtgevers écht beweegt. Om dat te kunnen verwerken in een ontwerp dat beter past dan je ooit had durven dromen. Ze bezit het talent om in elk ontwerp, in elke vorm, een bepaalde rust te creëren die het verhaal versterkt.
Onze samenwerking begon ooit met het ontwerp van een mailing voor Studio Reyneveld. Maar door haar grondige aanpak is ze in de afgelopen jaren mede bepalend geweest voor de volledige visuele identiteit van mijn bedrijf. En het einde is nog niet in zicht…”

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Ervaringen

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